According to the aida model-advertising is better at driving

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Reference no: EM131985593

1. In a famous case, in 1990, a company was forced to honor a coupon from 1950 for a $5 car muffler. By 1990, such a new muffler retailed for $299. This was because:

a. The government compels companies to honor all coupons issued

b. The original coupon did not include an expiration date, so it was still technically valid.

c. The company valued corporate social responsibility

d. The customer's car was also manufactured in 1950

2. According to the AIDA model, advertising is better at driving _____________ than it is at driving ______________.

a. Interest and Action

b. Attention and Action

c. Attention and Interest

Reference no: EM131985593

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