According to marketing channels-delivering customer value

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According to Marketing Channels: Delivering Customer Value .

Apple Pay taking Mobile Payments Mainstream.

After years of predictions that mobile payments would replace cash and credit cards, there are finally signs that it might be happening, with Apple Pay leading the way. Although Apple Pay is quickly gobbling up market share, Apple is far from being the first to market.Taking advantage of its vast network of loyalists and strong distribution relationships, Apple designed a product with security measures that have allowed skeptical U.S. customers to trust digital payments.

Explain in bullet points how Apple jumped into the market and vaulted right over the competition.

Reference no: EM132308601

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