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Access to innovative drugs and other medical technologies

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Reference no: EM132842304

To discuss the challenges facing Pfizer. The company is facing pressure to produce innovative products, meet legislative demands, and assuage consumer outraged at the high cost of prescription medication. We will address the following:

  • Describe two ways in which Pfizer has gained access to innovative drugs and other medical technologies. What challenges do you suppose the firm has faced in pursuing each of these strategies?
  • Pfizer has twice attempted to merge with another pharmaceutical company, and both times the mergers have failed. Why is Pfizer so eager to merge? Why did these attempts fail? What segments of the external environment have influenced this situation?
  • Pfizer and other big pharma companies have been harshly criticized for charging "exorbitant" prices for some of their drugs, but Pfizer says its prices are justified. Debate the issue, examining both viewpoints. Is this a smart pricing strategy or not?

Reference no: EM132842304

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