Reference no: EM132072120

The company I have selected is a small business located in Melbourne known as "Straight Six". They got two stores one located in Flemington and the other one in Templestowe. This is a burger shop.

Task Assessment 1 - Project Brief

Select a business for which you can readily access marketing information and submit a project brief. The project brief aims to ensure that you have an appropriate company selection and have gained permission both from your lecturer and from the enterprise to continue work.

Below mentioned are the 7 PowerPoint slides that needs to be developed in which 6^th slide will be developed by me.

In total I need two document that are, PowerPoint slides and the word document which includes the script which is no more than 5 minutes.

The project brief comprises:

1. A title slide - your name, the company name. Do not include any company logos (unless you have referenced these appropriately!!!). Give your project a title!
2. An introduction slide - provide a brief overview of your enterprise or organisation, the aims of the project brief presentation and the structure of the presentation.
3. A Company Background slide - this can include a brief historical background of the enterprise, mission statement, corporate objectives (where these are available), brand identity, and an overview of the types of products/services the enterprise carries.
4. The Pitch slide - here you will discuss your proposed marketing plan for the enterprise. Indicate whether you are developing a marketing plan for the enterprise as a whole business (eg. a marketing plan for the Rockhampton Zoo) or only a part of the enterprise such as a particular service or product (eg. a marketing plan for the coffee shop within the Rockhampton zoo), or a plan to address an acknowledged business issue (eg a plan to implement and market a new exhibit and enclosure extensions at the Rockhampton Zoo to increase tourist traffic). Include an outline of the key sections of the marketing plan focusing on what your client should expect to receive in terms of the principle data gathering requirements and the outcomes they can expect.
5. A conclusion slide - this is your sales hook for the enterprise. Provide 3 key benefits that the enterprise will expect to gain from having a tailored marketing plan specific to their enterprise needs.
6. Include (attach) the signed (original) letter from senior management as required.
7. A Reference List slide - references must be included in your slides but you don't need to say these in your presentation or voice-over. A reference list must be included as your last slide referenced according to APA referencing requirements (See the APA Guide provided in Moodle).