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With the acceleration of globalization, firms with superior international HRM capabilities are likely to have a competitive advantage. As Floris Maljers, former co-chairman of Unilever, put it: "Limited human resources-not unreliable or inadequate sources of capital-has become the biggest constraint in most globalization efforts." Many scholars studying the multinational firm today, whatever their discipline or background, would agree. However, the opportunities for HRM to impact how multinational firms tackle the challenges of globalization go well beyond supply and motivation of talent. Sustainable competitive advantage rests not only on designing smart global strategies but also on building layers of organizational capabilities supporting their execution-an area where HRM plays an increasingly critical role.
Conduct Evaluate the weaknesses and threats for any common themes that might be a risk.
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