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Absence of generational cohort segmentation

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Generational cohorts have had a significant influence in demographic target marketing. what segmentation approach might have prevailed in the absence of generational cohort segmentation. Other than generational cohort marketing, which marketing theory/model might have emerged as an influential segmentation scheme? What marketing theories/models can replace the generational cohort segmentation scheme? What market information might marketers miss in the absence of generational cohort segmentation?

Reference no: EM133033596

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