About using focus groups to identify GAPs in your service

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The text describes how IKEA used focus groups to improve its new retail stores. Choose a service. As a marketing manager, how would you go about using focus groups to identify GAPs in your service and identify ways to improve your service? Explain.

Reference no: EM131432720

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About using focus groups to identify GAPs in your service : The text describes how IKEA used focus groups to improve its new retail stores. Choose a service. As a marketing manager, how would you go about using focus groups to identify GAPs in your service and identify ways to improve your service? Explain.

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