About the ratings and share

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Reference no: EM131165690

Ratings and Share questions. Label your answers with the letter of the question. Provide a short but complete definition of RATING as used by Nielsen to measure television audiences. Provide a short but complete definition of SHARE as used by Nielsen to measure television audiences. If you had a very broad (mass market) consumer target and were given the (unlikely) choice between paying $35,000 to run an advertisement during a show airing at 8pm on July 21 with a RATING of 15 OR paying the same amount to run an advertisement during a show airing at 8pm on July 21 with a SHARE of 15, which would you choose to maximize the reach for your advertisement? Explicitly answer RATING of 15 or SHARE of 15 and explain your reasoning in 2 sentences or less.

Reference no: EM131165690

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