About the potential benefits of including retrieval cues

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After learning about the potential benefits of including retrieval cues on a product's packaging for stimulating memory of its advertising, a company modified its packaging to include a scene from one of its current commercals. To its dismay, this change did not seem to help much because sales were unaffected. How might oe explain the apparent ineffectiveness of this retrieval cue?

Reference no: EM131126626

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