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Pick a brand. Assess its efforts to manage brand equity in the last five years. What actions has it taken to be innovative and relevant? Can you suggest any changes to its marketing program? Pick a product category. Examine the histories of the leading brands in that category over the last decade. How would you characterize their efforts to reinforce or revitalize brand equity? Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches suggested in this chapter. Which strategies would seem to work best?
How does the company collaborate with suppliers and retailers during this new product development process, and why is this important for effective and efficient product design?
Describe how forecasting and planning will fit in your HR plan. Be sure to link all of your HR plan components to a business strategy.
Maggie Moylan Motorcycle Corporation uses kanbans to support its transition assembly line. Decide the size of the kanbans for the mains haft assembly.
Quantity Discounts The UWM Bookstore orders Panther t-shirts from a supplier. The demand for these t-shirts is 7,396 per year. There is a $20 charge for placing an order and the cost per t-shirt to hold it in inventory for the year is $2.50. What is ..
When is cost/benefit analysis most useful and least useful in an internal assessment
A. How many print cartridges should the firm order at one time? B. What is the time between orders?
Sales will be recorded by scanners from which mean tissue sales for each store for each month can be computed and interpreted. What are the independent variable and the dependent variable? How do you know?
Discuss the level of technology involved, the process of navigation and associated accuracy, and the impact this flight had on worldwide aviation.
Kittlitz (1999) presents data on homicides in Waco, Texas, for the years 1980-1989 (data taken from the Waco Tribune-Herald, December 29, 1989). There were 29 homicides in 1989. The table gives the dates of the 1989 homicides and the number of days b..
Describe the difference between trait-oriented and results-oriented performance appraisal instruments, identifying some of the instruments used in each case.
What strategic path should Jim Haris choose? What are the major issues influencing you opinion? Discuss the process and methods used to value a privately held company. Discuss the dileas, decisions and future strategic choices Harris faces.
The generally accepted accounting principles or GAAP provide the foundation for the financial reporting system. Unfortunately, the subjective nature of the guidelines allows for an appearance of transparency , when, in fact, the true value of many co..
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