About the market segment

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1. Reseaerch the key elements of Walmart’s CRM system and defend at least 3 best practices. Justify 5 critical pieces of customer info needed from your key market segment? Why do you need to collect this specific data. Justify 5 survey questions that might be used to evaluate the segments. Justify a plan for how customers data will be collected.

2. Read the article Corporate Strategy vs. Marketing Strategy, then explain how the two strategies will intersect to produce a successful plan for your chosen project idea.

Reference no: EM132208570

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