Reference no: EM133068401

Now, when you are ready to apply your readings, start a new discussion thread so that we can talk about the Heart Truth Campaign as outlined in your text.

In September 2002, The Heart Truth campaign was launched. The single catch phrase "Heart Disease Doesn't Care What You Wear-It's the #1 Killer of Women" reminded all women about the importance of heart health. The red dress pin symbolized women's commitment to eradicating heart disease. The first public service ad campaign featured Women Heart Champions in red dresses to lend credibility to the cause and to illustrate that the face of women's heart disease does indeed come in all shapes and sizes. This was so successful that we now celebrate Go Red for Women (Links to an external site.) each year. Let's talk about that success and how we can use what we have learned to communication messaging for other situations, such as we learned about in our disaster preparedness readings.

1. What do you think made this campaign so successful over a period of decades?

2. Think about some of the roles played by government agencies, nonprofit organizations, and private corporations in the alliance formed to promote The Heart Truth/Red Dress How might you use these entities in other scenarios, such as disaster preparedness? Do you envision the roles being the same, or differing to meet the goals of disaster preparedness?

3. In closing, based on all you have read and on the discussions over the week, share one lesson you can use in health communications and where you envision yourself using it (e.g. in your final paper this week, your career, your community, etc.)?