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Answer the following questions about the external and internal environment of Uber and be certain to incorporate concepts discussed in the text while also incorporating external sources.
1) Is Uber a technology company or a transportation company? How does your classification affect each of the five forces of industry competition?
2) In Chapter 2, an important concept within an External Environmental Analysis consists of scanning the external environment for changes and trends. What change or trend do you foresee in Uber's future that could affect its competitiveness (positively or negatively)? What do you think its competitors might do? Why?
3) Chapter 3 discusses four criteria of sustainable competitive advantage. With respect to each criterion, do you think Uber can achieve or maintain sustainable competitive advantage?
4) How does Uber create value for customers in a manner that is superior to traditional taxi companies?
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