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PepsiCo’s Diversification Strategy in 2014 Case 21 BSG
1. What is PepsiCo’s corporate Strategy? Briefly identify the business strategies that PepsiCo is using in each of its Consumer business Segments in 2014.
2. What is your assessment of the long-term attractiveness of the industries represented in PepsiCo’s business portfolio?
3. What is your assessment of the competitive strength of PepsiCo’s different business units?
4. Does PepsiCo’s portfolio exhibit good strategic fit? What value-chain match-ups do you see: What opportunities for skills transfer, cost sharing, or brand sharing do you see?
5. Does PepsiCo’s portfolio exhibit good resource fit?
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