Reference no: EM132221257
1. In recent years, gasoline prices have declined, increasing discretionary spending particularly among low-income market segments. Which of these markets would MOSTlikely benefit:
- cable TV subscriptions.
- higher education (going to college).
- impulse purchase items at convenience stores.
- retail catalog shopping.
2. Which is WRONGabout the various environmental forces:
- changing laws and regulations can create opportunities in the marketplace.
- cultural trends tend to be long-term in their impact on consumption patterns.
- demographic trends are the least controllable of the environmental forces affecting the firm.
- experts generally regard technology as the least important environmental area.
3. Environmental forecasting for a company:
- focuses mainly on economic issues because inflation and unemployment are such important indicators.
- has gotten to the point where computer models can very accurately predict environmental changes.
- seems to work better when experts look at specific parts of the overall environment.
- should be an extensive and detailed analysis of all trends occurring in the environments of the firm.
4. Which is WRONGabout the development and effects of environmental forces:
- ethnic groups tend to be fragmenting into the population at large, thereby losing focused buying power.
- international political developments are harder to forecast than national political developments.
- people tend to cluster with others who share like interests, e.g., in cars, collectibles, etc.
- the effect of a new technology is hard to predict because it opens up new markets as well as invades old ones.