About the customer loyalty

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Reference no: EM132183296

It seems that Hershey is competitive in many areas and one in particular is "customer loyalty." Indeed, next to Hershey, Nestle stands out, a bit surprising--and I am wondering if you think the fact that both Nestle and Hershey have been around so long and their brand is solidified into America's culture, customer loyalty wavers? That being said, leaders at Hershey cannot grow complacent--as competitors are always trying to gain advantage, and with a new generation coming into power, this "loyalty" that you and I might feel could be overlooked--simply because a product is more appealing, better marketed, or cheaper. Thoughts?

Reference no: EM132183296

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