About the consumer decision-making process

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So far you’ve learned about the Consumer Decision-Making Process and how this particular evaluation series is an important factor for companies when understanding consumer behavior.

For the week two discussions, explain why marketing managers should understand consumer behavior. Also, evaluate how e-commerce companies like Amazon or Wal-Mart have changed the “Evaluation of Alternatives and Purchase” portion of the Consumer Decision Making Process.

Reference no: EM132128018

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