About taking a brand new product into the market

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If you are asked to provide a WACC estimate for a new venture (i.e., a start-up firm), and the firm has little historical track record of earnings or cash flows. What method you will use to estimate the WACC? And how would you make the risk-adjustment to the WACC if the firm is thinking about taking a brand new product into the market?

Reference no: EM13873374

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