About sustainable competitive advantage

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1. Compare and contrast common themes and viewpoints each one has about sustainable competitive advantage.

Include an example of a company that you feel has used a sustainable competitive advantage by describing the company and the strategy.

2. Most shoppers turn to search engines to find products and services they want to purchase online. Very few shoppers go beyond the first page of the search engine results. Suppose your company, which once was ranked on the first results page, has slipped to a spot many pages down and that sales are declining. What steps can you take to remedy this problem? Why?

Reference no: EM132227471

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