About strategies to enter a foreign market

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1. Pick a product or brand of your own choosing that is sold in your geographical area. From an examination of any marketing materials (advertising, packaging, website, for example) and reflecting the 4P’s of marketing, construct a value proposition for it.

2. You read about strategies to enter a foreign market. Choose between a Foreign Subsidiary Strategy and Joint Venture Strategy and argue the advantages of the one you have chosen over the strategy you did not choose.

Reference no: EM131765813

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