About strategic marketing planning

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Reference no: EM133166702

The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.

Complete the case study exercise, Communicating Value. A transcript of this interactive exercise is also available.

Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?

How would you communicate about new features to customers?

How would you measure the success of the team?

Reference no: EM133166702

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