About some historical company survey data

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Reference no: EM133588851

Question

One of your interns comes up to you and is quite excited about some historical company survey data he's been reviewing this past summer. He shows you an indifference curve map he constructed for target customers when they are considering purchasing two of your company's best selling products. However, you notice something peculiar - the indifference curves are upward sloping. You commend him on taking the initiative, but you quickly inform him that his indifference curve map violates one of the following assumptions from the theory of consumer behavior:

Reference no: EM133588851

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