About some global marketing related topic

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Reference no: EM132265650

Please help me to do "Individual Article Analysis", following requirements:

Chose one current article to analyze. The article should be about some Global Marketing related topic, for example, environmental concern of marketed products, legal or ethical issues of marketing in specific countries, etc. Sources of such articles can be found in magazines, such as Businessweek, Forbes, Wall Street Journal, The Economist, etc.

In your analysis, you need to answer whether or not you agree with what the author says, why/why not, or who benefits and who is or may be disadvantaged, and/or make suggestions for better outcomes.

When preparing an article analysis, remember it is designed to analyze the content and integrate marketing knowledge to challenge/defend the author(s)’ conclusions.

Get to the point as fast as you can. Do you agree or disagree with the author? And why? Remember this is an analysis/integration -exercise and not a summary of the article.

This article analysis should analyze the authors’ perspectives based on other articles/popular press/class’ discussion or based on your career experience (Please cite any source referenced in this article analysis.)

Reference no: EM132265650

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