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Some have claimed that social media is the wave of the future and in reality, it is. Consumers are spending more of their time on their phones on their social accounts, instead of glued to a television set. So, marketers have to meet the customers on the channels that the customers are most likely going to be on, so social media is the latest item on the menu.
Consider: Burger King, KFC, Olive Garden, and Chick-Fil-A.
Restaurant Logos
Question 1: Pick one of the above brands and determine two social media platforms that you think this business should be utilizing. Then discuss why do you think they should be using these two platforms and how the selected platforms aligns with the current target market for that brand?
Question 2: Using the same brand and social media sites you discussed in the above bullet, would you use your two select sites to inform, educate, engage, or entertain your target market? Why have you chosen this particular marketing strategy for your sites? Why do you think it will be effective in turning your social media followers into customers?
Learning contract proposal that will form the basis of your learning contract report.
"Change is the only constant " Evaluate the different types of change that have occurred in Sony.
How do advertisers try to use group influence? Will you find any specific examples and explain the relevant theory of group behavior and influence?
You have been appointed by Sony as a consultant on change management. Advise Sony on how they could implement the change by using the various theories of change you have learnt.
The purpose of this project is to help you to gain an understanding of how the stock market works and of the relationship between theory and practice.
Find not only the optimal production quantities, but also the optimal total cost.
Describe the management process and identify the skills required to manage business organizations.
Case Study : Bert's Bonsai and Aquatic Sport Museum Prepare a knowledge management system.
Demonstrate understanding of the many-sided nature of knowledge management
Write a paper on Historical Trends of Management.
Theory of Planned Behavior and Integrated Behaviors Model
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