About segmenting US households

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Reference no: EM13899669

This question is about segmenting U.S. households. Using the zip for your own address. Look up the information provided in Quick Facts by the U.S. Census Bureau. Then using the same zip code, good to the Prizim codes offered by Claritas. Discuss how the information is different and how a marketing person would use both sources of information.

U.S. Census Bureau - Fact Finder

Prizim Segments

a. Describe the type of information provided by the Census Bureau and a provide a specific example.

b. Describe the type of information provided by Claritas in their Prizim segments, provide a specific example.

c. Briefly describe how a person engaged in marketing might want to use both of these sources for segmentation.

Reference no: EM13899669

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