About segmenting markets, How does your company choice go

About segmenting markets

Assignment Help Operation Management

Reference no: EM132306842

Pick a company’s product/brand that you either like or are familiar with enough to know about their segmentation and targeting strategies. If you don't have a company that you are familiar with enough, pick one that you are familiar enough through the advertisements and general marketing you see them conducting.

1. Name the company/product/brand and discuss what you think their marketing strategy seems to be, in general.

2. How does your company choice go about segmenting markets? What segmentation criteria do they use?

3. Should they be using any other (additional) segmentation criteria? Why?

In general, how do you think advances in technology have made it possible for smaller segments to be profitable?

Reference no: EM132306842

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