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About schema for higher education

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Question 1. Assume that leadership at Belmont Abbey College was interested in learning more about a schema for higher education (and one for the College). Explain what product and brand schemas are and how they could be useful in marketing to high school students.

Question 2. While preparing for this exam, assume that you took a break to watch a couple of YTube videos. Two hours pass by, and you were still immersed in videos. Identify and discuss the consumer behavior concept that explains this.

Reference no: EM133252601

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