Reference no: EM132247101
The Springfield Nor’easters:
Maximizing Revenues in the Minor Leagues
What do you consider to be the key findings of the research survey? Comment on what Buckingham learned about a prospective customer profile, pricing, and single-ticket versus season-ticket packages.
What considerations should the Nor'easters take into account in establishing a pricing policy?
Design a ticket pricing plan for the Nor'easters' first season. Be very specific, and be prepared to explain your assumptions -- especially assumptions of cause and effect -- that underlie your strategy. Should Buckingham offer more than one type of season ticket package? How, if at all, should ticket pricing vary by package type? How, if at all, can Buckingham take advantage of consumer interest in grandstand seating?
Using the pricing plan you have designed and given Buckingham's assumptions about concession sales, will the team reach breakeven in the first year? If not, what options does Buckingham have to reach his target?
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