About product versus process innovation is correct

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Which statement about product versus process innovation is correct:

A. If a firm tries to develop a price-based competitive advantage, it should focus more on process innovation

B. If a firm’s products change frequently, it should more aggressively invest in process innovation

C. Process innovation should always be followed by product innovation

D. As a differentiator, Apple focuses on product innovation and there is no need for process innovation.

Reference no: EM131485810

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