About potential consumer trade-off based on attributes

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Reference no: EM133541033

Question

Based on the re-estimated market shares above and your overall marketing knowledge, provide informed recommendations about potential consumer trade-off based on attributes of the recommended new alternative.

In other words, should BMW:

(a) keep the current four alternatives and not introduce the new alternative

(b) introduce the new alternative to replace one of the existing alternatives

(c) introduce the new alternative in addition to the current four alternatives

Reference no: EM133541033

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