About possible market expansion-perhaps market competition

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As you included in your post, each of these companies has a different mission and involvement in the healthcare industry but there are some similarities as well.   I liked that you included comments about different target markets as the target market is an important component of strategy development. Thinking about the target markets of these organizations, what are your thoughts about possible market expansion or perhaps market competition between these organizations? Could Baxter consider entering the consumer distribution market directly and compete with Express Scripts?

Reference no: EM131686435

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