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Discussion
Reading about Net Present Value (NPV) for this module, you probably thought of it as a technique used only by corporations. But the technique may also apply to your own purchases.
You may have heard a salesperson tell you, "This product pays for itself!" While this is probably rare for most products, sometimes there are future savings from certain products that will offset some of the costs. For example, if you buy a newer, more reliable, and more fuel-efficient car, it may save you on repair bills and gas prices compared with your old car. If you are a coffee connoisseur, buying a $100 espresso machine might save you money compared with constantly buying $4 drinks at your local Starbucks.
Think of a purchase you are planning to make or have recently made. How much did it cost? How much per year do you think you will save from this purchase, and for how many years will you get these savings? Estimate the present value of the savings, and subtract the cost of the product. Note that it is rare that any purchase will "pay for itself" (e.g., have a positive NPV). But are the savings enough that the product becomes a lot "cheaper" and more worthwhile for you to buy?
Describe the five-stage purchase decision process for a typical Groupon user. What are the possible psychological and sociological influences on the Groupon consumer purchase decision process?
Research on cultural factors that influence leadership and contribute to global leadership effectiveness. Analysis the cultural intelligence
Write individual project summary and mission statement in the text box
The distance between these two cities is 15 kilometres. Use Reilly's law to calculate the point of indifference between the two city locations.
Unit 2: Marketing Essentials Assignment Help and Solution, Regent College London, UK. Develop and evaluate a basic marketing plan
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Explain Integrating Technology Into Business and How can technology be used to link together several departments in a company in order to deal more effectively with customers and prospects
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Describe the three (3) most important concepts you have learned about marketing in this course. Explain why these concepts will be useful to you in your current or future position.
Define your companys target market. Analyze type of consumer who will be drinking your beverage in demographic terms. Support your analysis with actual data on the size of the demographic groups in your local community.
How do the elements of culture that influence buyer behavior work in your country or region? Which ones are the most dominant?
Do you agree with the statement that "brands are learned behaviors" (discussed in the 1st recorded lecture on the book "Unconscious branding")? Why yes or why no? Please discuss the implications for marketers.
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