Reference no: EM133668775

Read about Micro-marketing and Macro-marketing in Chapter 1. The Micro-Macro Dilemma refers to situations where what is good for some producers and consumers may not be good for society as a while. Studies indicate there is a bi-directional association between the use of social media (SM), specifically social networking sites (SNS), and depression and suicidality among adolescents. The studies reviewed yielded four main themes in SM use through thematic analysis: quantity of SM use, quality of SM use, social aspects associated with SM use, and disclosure of mental health symptoms. Over the past several decades, adolescent depression and suicidal behaviors have increased considerably. In the USA, depression diagnoses among youth increased from 8.7% in 2005 to 11.3% in 2014 to 20% in 2021. Additionally, suicide is the second leading cause of death among youth between the ages of 10 and 34. There has been a 47.5% increase since 2000. Some suggest the rise in adolescent depression and suicide is the advent of social media. Over the past decade, SNS platforms have become ubiquitous among young people. According to the Pew Research Center, over 90% of teens surveyed use YouTube, 63% use TikTok, 60% use Snapchat, and 59% use Instagram.