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Assess ways of measuring or evaluating brand equity or customer engagement of a brand and identify key takeaways for a marketing consultant to know about managing a brand across its life cycle.
Considering the customer-based brand equity (CBBE) model and other metrics, assess one to two ways of measuring or evaluating brand equity or customer engagement of a brand and explain why these evaluations are effective. For example, how can assessment tools be applied to demonstrate the success of a brand? Explain.
Considering the work you have done for this course and final project, think about the role of the marketing consultant in developing and maintaining the relevance of a brand. What are one to two key takeaways for a marketing consultant to know about managing a brand across its life cycle?
What is the forecast for this year using exponential smoothing with trend if a = 0.5 and B = 0.3?
Calculate the number of cars or customers in the system on average. Calculate the average wait time per car.
Describe an occasion when you have seen one of the seven deadly flaws of carrots and sticks in action. What lessons might be learned from that experience?
How would you explain what constitutes "profound reason"?
Discuss how the JIT concept differs between manufacturing and service companies. Provide specific examples to support your rationale.
In 2014, Takata Corporation, a major supplier of automobile air bags, admitted a defect with their product and recalled more than 34 million vehicles—about one in every seven cars on the road—making the automotive recall the largest in U.S. history. ..
After reading the case, do you think that the teams in the case reflect an optimally successful team/working group? Why or why not?
If you had to choose only one of the criterion for decision analysis, which one would you choose and why?
Determine the upper and lower control limits that will include roughly 95 percent of the means when the process is in control.
Linda Frieden is thinking about buying a new car. She is considering three different car models: car 1, car 2, and car 3. An important factor for Linda is the price. She has determined that car 1 is equally to moderately preferred to car 2. Car 1 is ..
After reading the chapters and lecture notes regarding marketing segmentation and target markets, select one of the following product categories (cars, trucks, SUV’s, shoe stores, men’s or women’s clothing stores, computers, beer, headphones, or fitn..
Which forecasting techniques do you think should be used in calculating fuel prices? Time series models? Qualitative models? In casual modeling, what types of independent variables might be used? Justify your answer.
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