About integrated marketing communications-advertising

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Reference no: EM132207697

Chapter is about Integrated Marketing Communications, Advertising, and Public Relations for my class principles of marketing

maximun 1 page by question.

1. Watch a television show and see how many products you can find placed within the show. Present your findings to the class.

2. Differentiate between advertising and product placement. Which do you think is more effective, and why? and assign the appropriate sales channel for the four activities listed. As a reminder, the four sales channels are: In the Field, Telemarketing, Inside Sales and OTC (Over the Counter). Second note: Some may use more than one sales channel.

Reference no: EM132207697

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About integrated marketing communications-advertising : Chapter is about Integrated Marketing Communications, Advertising, and Public Relations for my class principles of marketing

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