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Chapter is about Integrated Marketing Communications, Advertising, and Public Relations for my class principles of marketing
maximun 1 page by question.
1. Watch a television show and see how many products you can find placed within the show. Present your findings to the class.
2. Differentiate between advertising and product placement. Which do you think is more effective, and why? and assign the appropriate sales channel for the four activities listed. As a reminder, the four sales channels are: In the Field, Telemarketing, Inside Sales and OTC (Over the Counter). Second note: Some may use more than one sales channel.
Explain how the decision process in the business market and consumer market differ?
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Choose one of the network flow models. Describe a situation in which the model you choose could be used.
What are some of the unique sustainability challenges that a company might face in a global supply chain? Discuss how sustainability might fit in with a company's quality management program.
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By Friday night, identify an organization (it doesn't have to be a nonprofit) that clearly utilizes traditional target marketing.
Prepare a letter of invitation to send to the human resources directors at these businesses.
From the current industry news, identify any two case studies that illustrate the issues of strategic leadership.
Which of the following is a factor considered in shaping the distribution mix? Which of the following influences pricing?
A major home-improvement store contracts with a small local company to go to customers' homes to take measurements and develop templates .
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