About indycar case study-customer analysis

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Reference no: EM132108335

The case study is found in this book(Marekting Strategy, by Ferrell, Hartline) it is at the end of the book

The questions all about Indycar case study.

1-The 6Ws model for analyzing the customer environment for indycar

Customer Analysis: The 6Ws of indycar

• Who are our current and potential customers?

• What do our customers do with our products?

• Where do customers purchase our products?

• When do customers purchase our products?

• Why (and how) do customers select our products?

• Why do potential customers not purchase our products?

Reference no: EM132108335

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