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About IKEA vision and mission statements

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1. Based on Michael Porter’s discussion of the characteristics of an effective strategy, does IKEA have a good strategy for growth? Explain

2. What are your thoughts about IKEA's vision and mission statements?

3. Which of Michael Porter’s four competitive strategies is IKEA trying to follow? Discuss.

4. Describe the target market that Simmons is trying to appeal to in all his business ventures. What does this target market value?

Reference no: EM132175956

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