About how us military buys location data from ordinary apps

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Oliver cites one media example about how the U.S. military buys location data from ordinary apps, meaning data from the apps that everyday consumers use can eventually wind up being used for military tracking.

How the U.S. military buys location data from ordinary apps - Vice The 2020 article from Vice includes this: A Muslim prayer app with over 98 million downloads is one of the apps connected to a wide-ranging supply chain that sends ordinary people's personal data to brokers, contractors, and the military. Increasingly, the field of advertising relies on data to target particular consumer demographics. Thus, data collection and advertising have become entwined. In short, professionals in advertising and public relations have an ethical obligation to prioritize users' privacy when they collect data and use personal information to target individual consumers. Easier said than done. what are your key takeaways?

Reference no: EM133589545

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