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You are a marketing executive at a fast-food company and have been asked by your supervisor to evaluate the positioning of two of your major competitors, Wendy's and McDonald's. Wendy's has focused primarily on the adult market while McDonald's has fashioned an all-out pursuit of the kid's market (as evidenced by the numerous advertising tie-ins and toy giveaways). Please respond to the following questions:
Think about demographic and sociocultural trends and changes and explain how each organization's interpretation of these trends and changes has affected its choice of strategy?
Is their strategy affected by the amount of advertising they do on television and the internet?
Which organization do you think is currently positioned better and why?
What strategy would you recommend for your company based on recent trends and changes?
How can these strategies improve their image as a "corporate citizen" within the community?
Management anticipates an increased working capital need of $3,000 for the year. What will be the effect of the price increase on the firm's FCF for the year?
Is it necessary for a private-sector organization to make a public commitment to diversity?
Wild West Fashion expects the total costs of goods sold to be $30,000 in November and $60,000 in December for one of its young adult suits. What dollar amount of suits should be purchased in November?
Find out the expected value of the net profit and the standard deviation of the net profit.
Why are risk analysis and management significant? How are risks typically managed? How can you minimize risk?
List and define five components of emotional intelligence.
Discuss the advantages and disadvantages of entering a market with a local joint venture partner.
Differentiate management's role from leadership's role in deciding the most appropriate area for global expansion.
When a person receives government payments from Social Security or other programs monthly benefits are raised each year to keep up with the CPI.
It is commonly assumed that the stock market yields a 10% rate or return (on average) on investments made in the market long term. Write an essay looking at the advantages and disadvantages of investing in the stock market long term.
Read a research report or case study on a current business issue. Topics might include the impact of housing industry, business ethics, leadership, or your own interest.
Discuss Jet Blue's strategic intent
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