About customer segmentation

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Reference no: EM13827433

Case: Study: "Four Customers in search of solutions. Telekom Bavaria". Please refer the PDF attachment for the case study.

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In here this case study based on the Marketing and define about customer segmentation. In this case, four different customers who have issues with their telecom operator in Germany make complaints about the services. The case study helps in identifying customer needs and ultimately helps us in customer segmentation.

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Reference no: EM13827433

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