About brokerage advertising

Assignment Help Operation Management

Reference no: EM132221272

1. The decision of whether to build facilities in a market abroad or to purchase existing operations in the local market can be difficult. Which one of the following local issues do managers have to? consider?

Home country labor laws

Mandated benefits

Stock trading practices

Preparing the home office travel schedule

local consumer interest rates

2. When there is evidence that a change in the economy is a distinct possibility but not yet certain or close enough to be included in the plan, the organization should develop

a strategic plan.

a general objective.

a contingency plan.

a policies manual.

3. A company's signature includes

the curb appeal of the reception area.

the print, electronic, and mass media program for selling the brand.

the combination of purpose, population, and price that helps the company decide how to spend its advertising dollars.

the words, colors, and graphics designed to stick in the customer’s mind.

4. A brokerage firm has annual operating expenses of $190,000, not including the secretary's salary of $12,100 and a cleaning service costing $120 per month. The cost of sales is 54% of the gross commissions received. The firm's 12 sales associates share 9 desks. What is the desk cost per associate?

$15,833

$16,962

$21,111

$22,615

5. Which is correct about brokerage advertising?

Online advertising has far surpassed newspaper advertising.

Online advertising is the most expensive method to reach mass markets.

The problem with website advertising is that responses are hard to track.

Digital photography does not have the quality necessary for electronic media advertising.

Reference no: EM132221272

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