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Question 1.
We learned about brand anthropomorphism in class. Explain brand anthropomorphism in your own words. Why do you believe firms engage in brand anthropomorphism? When do you believe anthropomorphism can help and when do you believe it can hurt brands? Please provide examples of brands that successfully (vs. unsuccessfully) used anthropomorphism. Please justify.
Question 2.
Part 1: Identify a brand that used/uses rational advertising appeal. Explain if the advertising appeal worked or failed. Please justify.
Part 2: Identify a brand that used/uses emotional advertising appeal. Explain if the advertising appeal worked or failed. Please justify.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.
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Promotion strategies of the one's own developed website
Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..
In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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