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Case Study Analysis: Blue ORB: A Company In Transition. Ivey Case: 9B10M084
Additional Requirement
The case study lies from Marketing and it is about Blue ORB which is a software development company. The company is planning to launch a marketing campaign which can motivate its free users to pay and subscribe. It is contemplating whether or not this marketing campaign should be outsourced or to design it in-house.
Word limit 2200
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Promotion strategies of the one's own developed website
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