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Address these questions for the article Kim and Mauborgne ( 2004) " Blue Ocean Strategy" from the textbook "HBR's must read on Strategy"
Question 1. What are the key terms from the reading? Define each term.
Question 2. What are the main way(s) that the author suggests that firms may achieve a competitive advantage? Explain each way - be specific. Are there limitations to their suggestions?
Question 3. What is the role of technology when it comes to the author's suggestions? Can you think of current examples from today?
Question 4. In what ways is this reading like the others? In what ways is this reading different from others? If readings contradict each other, which do you support and why?
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1. Describe the company's existing strategy and the technology orientation of the company.
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