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Reference no: EM133093240

Refer to Assurance of Learning Exercise 1 (Apple) in Chapter One of your Thompson (2022) text.

Read "Apple Inc: Exemplifying a Successful Strategy" in Illustration Capsule 1.1.

Incorporate our course (Thompson text) work and Develop your analysis by responding to the following questions:

1. Does Apple's strategy seem to set it apart from rivals?

2. Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? Explain why?

3. What is there about Apple's strategy that can lead to sustainable competitive advantage?

Reference no: EM133093240

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