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Scenario: Chong's analysis of international markets
John Chong is an inexperienced entrepreneur in global business. He wants to sell his product, Zulu doll, a toy for kids below the age of eight, in every corner of the world. He wants to examine all potential markets but wants to keep his costs low. John has asked you to explain a few things about analyzing international markets.
Which of the following stages of the market-screening process would require John to visit a potential market personally?
a. assessment of the national business environment
b. selection of the market
c. identification of the basic appeal for markets
d. measurement of market potential
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