About an organization that changed its marketing strategy

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Reference no: EM131738128

1) Find a recent news article about an organization that changed its marketing strategy. What were the reasons for the change? How did the organization approach the development and implementation of the new strategy?

2) Conduct a Situation Analysis - The purpose of the situation analysis is to describe current and future issues and key trends as they affect three key environments: the internal environment, the customer environment, and the external environment.

Reference no: EM131738128

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