Ability to generate unique and appropriate ideas

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Advertising creativity is viewed as the ability to generate unique and appropriate ideas that can be used as solutions to communication problems. This definition suggests that a creative ad is one that is novel but also relevant or appropriate. Find an example of an ad (either print, TV commercials, online ad/video, etc) that is novel but not necessarily relevant to the product or service. Discuss why the client would have approved this ad.

Reference no: EM131711347

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