Reference no: EM133113793

A101AD Adobe Photoshop: Introduction to Visual Communication - Coventry University

Coursework - Practical Task and Presentation

Learning Outcome 1: Explain how to set project requirements.

Learning Outcome 2: Identify design elements when preparing images.

Learning Outcome 3: Demonstrate an understanding of the Adobe Photoshop interface and software features.

Learning Outcome 4: Demonstrate knowledge of manipulating images using Adobe Photoshop.

Learning Outcome 5: Demonstrate knowledge of publishing digital images using Adobe Photoshop.

Task

PRACTICAL TASK: A4 Poster

Using Adobe Photoshop, produce either:

• a cover for an existing book of your choice
• a poster for an existing film of your choice.

Please note that we want to see your own creative and alternative design - not a copy of the original.

Both designs should use the dimensions given below and be exported for both print and web in their relevant colour spaces:

• You must produce an A4 poster with a 3mm bleed around all edges (portrait or landscape, depending on it being a film poster or a book cover, respectively) (LO3).
• You must save this as a PDF for print, in which case the colour mode should be set to CMYK on export (LO5).
• You must export a web size JPEG version with a long edge size of 1200px. This should be exported with an RGB profile (LO5).
• You should aim to include these things within your design (LO4):
• Use of Text - edited and transformed.
• Use of shape and or paths
• Use of gradients/transparency/stroke
• Use of layers, layer masks and layer styles.

PRESENTATION

You will create a 10-minute presentation (max.). This must be a narrated PowerPoint. (Details on how to do this can be found on your module reading list.)

Your presentation must cover the following:

• Your understanding of the brief - content and purpose.
• The research you have carried out and how it has informed the development of your own work - target audience and their needs (LO1).
• The research you have carried out and how it meets the codes and conventions of the genre of book/film it is promoting, with the identification of design principles and elements.
• The development of your own work - technical and aesthetics.
• Photoshop techniques used - to be discussed in stages. You must include print screens of your process and main actions to demonstrate knowledge of the software features and of digital image manipulation.
• Final outcome and its effectiveness.
• a list of references, in the APA referencing style, that must include a reference for each of the images you have used in your final poster/book cover. This should be the last slide(s) of your presentation. You can find information on how to reference on Aula and in your Module Guide.

Indicative Content

• Identify the purpose, audience and audience needs for preparing images.
• Basic principles of copyright and image usage.
• Knowledge of basic design elements and image composition.
• Knowledge of image resolution, size and formats.
• Understanding the Photoshop Interface - Key features and functionality.
• Importing, exporting, organising and saving images.
• Knowledge of layers and masks.
• Working with selections and transformation of images.
• Retouching and colour correction techniques.
• Knowledge of type, drawing & painting and filters.
• Preparing and outputting images for web, print and video.

Attachment:- Introduction to Visual Communication.rar