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1. Explain why such forecasting devices as moving averages, weighted moving averages, and exponential smoothing are not well suited for data series that have trends.
2. What is the basic difference between a weighted moving average and exponential smoothing?
3. What three methods are used to determine the accuracy of any given forecasting method? How would you determine whether time-series regression or exponential smoothing is better in a specific application?
Personal Selling and Sales Objectives
Try as best you can to apply the Kluckhohn-Strodtbeck cross-cultural framework to the four countries discussed in this chapter:- Where do you think these countries lie on each of the cultural issues?
How does the marketing mix of an organization affect growth and opportunity? Provide at least 3 complete example from local companies.
Analyze the key reasons why the entering the market in the country that you have chosen is justified. Include your research and analysis from Criteria 1 and 2 of this assignment to support the response.
select a current product with which you are familiar and pitch a new integrated marketing communication plan imc to
Select three viral ads from the 20 most viral ads of 2015 (http://www.adweek.com/news-gallery/advertising-branding/20-most-viral-ads-2015-168213). Describe the stories and do research to find out why they could go viral.
Your task is to prepare a report containing information that may be used for a marketing plan. Identify one product/service from your own business or from another business with which you are familiar. In your report you should include, The current ..
imagine that you have been hired by a well-known marketing research firm. your supervisor has asked you to use the
Explain EBusiness and According to many analysts the Internet bust meant the end of the Internet
Choose the target market for your product, and describe your target market in detail. Create a new product that would appeal to your market.
write a 700- to 1050-word paper in which you select a past or present public or political figure as long as he or she
1 big fizz co. a manufacturer of cola-flavored drinks wants to add packaged fruit juices to its existing product line.
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